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Director, Global Portfolio Product Marketing - Edison Platform

Role Summary:
This is a newly created role within our Healthcare Platform Product Marketing organization. The platform/analytics organization is looking for a high energy and collaborative portfolio marketing manager to join their team. This person will have the perfect blend of business and technical acumen, with a self-starter mentality to work effectively in a rapidly growing analytics and artificial intelligence startup within a large corporate environment.
Essential Responsibilities:
The Global Portfolio Product Marketing Manager ? Edison Platform will work with our healthcare platform product management team to create and build the platform marketing/GTM strategy and execution plan, focusing on market requirements, portfolio positioning, sales enablement, content ideation, competitive intelligence, segmentation, persona definition, pricing and packaging.
Essential Responsibilities:
+ The Global Portfolio Product Marketing Manager is responsible for the following:
+ Voice of customer ? understand and analyze customer needs and buyer persona
+ Voice of sales ? gather feedback on use cases, selection criteria and functionality required
+ Segmentation and targeting ? document and communicate high-level business requirements for each market, service or segment
+ Value proposition ? develop clear and compelling persona based value propositions that address customer outcomes
+ Portfolio roadmap ? provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases to the product management team
+ Go-to-market ? develop GTM strategy and plan, including sales enablement, sales and partner activation plans for portfolio; work cross functionally with field marketing on execution of GTM plan
+ Content ? lead and execute compelling content development for marketing campaigns to promote product/service portfolio
+ Sales enablement ? design and deliver information, content and tools in a prescriptive manner that aligns to the buyer?s journey (sales playbook, demo, target customer lists, first call decks, etc.)
+ Story telling ? demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
+ Benchmarking ? maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
+ Brand ? Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
+ Project management ? work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time Qualifications/Requirements: Basic Qualifications:
+ Bachelor?s Degree in Marketing, Business Administration or related field from an accredited university or college
+ A minimum of 10-12+ years of professional experience in strategic marketing, product marketing, portfolio or brand marketing, or equivalentEligibility Requirements:
+ Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
+ Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
+ Must be willing to travel 20-30%+ Must be willing to work out of an office located in (Chicago, IL; San Ramon CA; Waukesha, WI) Desired Characteristics:
+ Strong business acumen, strategic thinker and ability to work across business lines
+ Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
+ Strong interpersonal and leadership skills
+ Strong analytical and process skills
+ Demonstrated skills in managing multiple projects successfully
+ Proven analytics and artificial intelligence marketing expertise
+ Proven healthcare industry subject matter expertise\#DTR About Us: GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE?s mission and deliver for our customers. www.ge.com GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Locations: United States; Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, San Ramon, WaukeshaGE will only employ those who are legally authorized to work in the United States for this opening.

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