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GEHC Employment Brand Leader

Role Summary:
Responsible for building & shaping GE Healthcare?s employer reputation & communicating our employment value proposition worldwide. You will develop marketing campaigns for across all of GEHC that position us as an employer of choice & communicate our vision and unique culture to excite & attract top talent. Reports into the Global GEHC Talent Acquisition Leader with a strong dotted line to Global Head of Content & Campaigns within the Digital Innovation and Marketing Excellence organization.
Essential Responsibilities:
This is a highly collaborative role requiring strong global partnership across human resources, communications, marketing, and external agencies to identify solutions to support recruiting and branding goals.
Seeking a candidate with a strong track record of building compelling marketing content, creative ideas, and that can execute programs in a fast-paced, highly matrixed environment.
Responsibilities:
? Manage planning and execution of brand and marketing efforts to support global recruiting efforts and employment value proposition activation
? Drive full-cycle marketing campaigns ? planning, launch, engagement, tracking/optimization and reporting
? Employ an integrated marketing communications approach to convey our employment brand story through content marketing:
? Create engaging content to fuel our channels, including website and blog features, photos, videos, mobile games/puzzles, AR/VR experiences, event experiences/activations, and communication templates
? Partner with the internal communications team to repurpose content for usage with GEHC employee population.
? Ensure Employment Brand is in lock step to overall GEHC brand positioning (i.e., messages and campaigns to prospective employees should complement customer-facing branding)
? Work horizontally across multiple stakeholder groups to ensure brand strategy and communication internally and externally is aligned.
? Manage ad outreach, campaign strategy (organic, paid, shared) and execution
? Enable recruiting team with content and toolkits for candidate engagement
? Evaluate metrics, report on campaign results and determine ROI
? Positively position and increase brand awareness for GEHC as a great place to work
? Drive a candidate centric approach and positively impact their experience
Qualifications/Requirements:
? Bachelor?s degree in Marketing, Business Administration or Communications OR 8+ years of marketing experience, including experience executing employment brand campaigns
? 6+ years of marketing experience, including experience executing employment brand campaigns
? 3+ years project or program management experience
? 3+ years copy writing experience
? Familiarity with social, mobile, and digital media practices
? Experience developing marketing strategies for an employment brand
? Experience managing client relationships
? Ability to integrate business needs into creative marketing campaigns
? Ability to independently identify and act on priorities and leverage opportunities
? Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
? Exceptional relationship building skills in a cross-functional, highly matrixed global environment
Desired Characteristics:
? MBA or Master?s degree in Marketing
? 10+ years experience in marketing, advertising
? Communications/campaign project management
? Inclusive leadership style
? Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas
About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Locations: United Kingdom, United States; Illinois; Chicago, Boston, London
GE will only employ those who are legally authorized to work in the United States for this opening.


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